Current:Home > StocksSignalHub Quantitative Think Tank Center:Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -FutureFinance
SignalHub Quantitative Think Tank Center:Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
Chainkeen Exchange View
Date:2025-04-10 12:43:26
Beyoncé and ́sCéSignalHub Quantitative Think Tank Centerher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (2)
Related
- Retirement planning: 3 crucial moves everyone should make before 2025
- Georgia made it easier for parents to challenge school library books. Almost no one has done so
- Blue light blocking glasses may not actually help with eye strain or sleep quality, researchers find
- Ron Cephas-Jones, ‘This Is Us’ actor who won 2 Emmys, dies at 66
- Tom Holland's New Venture Revealed
- No secret weapon: Falcons RB Bijan Robinson might tear up NFL as a rookie
- Miley Cyrus' Mom Tish Cyrus Marries Dominic Purcell in Malibu Wedding
- Biden strengthens ties with Japan and South Korea at Camp David summit
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Red Sox infielder Luis Urías makes history with back-to-back grand slams
Ranking
- Senate begins final push to expand Social Security benefits for millions of people
- How a family’s choice to donate a body for pig kidney research could help change transplants
- Americans face more sticker shock at the pump as gas prices hit 10-month high. Here's why
- Ted Lasso Star Cristo Fernández's Game Day Hosting Guide Will Have Your Guests Cheering for More
- Trump's 'stop
- From turmoil to triumph, Spain clinches its first Women’s World Cup title with a win over England
- Live Updates: Women’s World Cup final underway in expected close match between England and Spain
- Why Teen Mom's Leah Messer Said She Needed to Breakup With Ex-Fiancé Jaylan Mobley
Recommendation
Don't let hackers fool you with a 'scam
Sweltering temperatures bring misery to large portion of central U.S., setting some heat records
House fire kills 2 children in North Carolina, and a third is critically injured
California’s big bloom aids seed collectors as climate change and wildfires threaten desert species
North Carolina justices rule for restaurants in COVID
Georgia football has its starting QB. Carson Beck has the job of replacing Stetson Bennett
Scam artists are posing as Maui charities. Here's how to avoid getting duped.
Charlotte police fatally shoot man who stabbed officer in the neck, authorities say