Current:Home > MarketsChipotle brings back 'top requested menu item' for a limited time: Here's what to know -FutureFinance
Chipotle brings back 'top requested menu item' for a limited time: Here's what to know
View
Date:2025-04-17 21:16:15
Smoked brisket is back at Chipotle.
The restaurant chain announced the return of its "top requested menu item" Tuesday, saying fans on social media have been clamoring for the smoked brisket to come back since it was first introduced three years ago.
The protein option will be available at participating restaurants in the U.S. and Canada for a limited time, the company announced said in a news release.
Made with real beef, the brisket is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper, according to the company. The brisket is then hand-chopped into juicy bites and finished in a savory brisket sauce made with smoky chili peppers.
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer, in the news release, saying the smoked brisket will "delight guests."
Chipotle Halloween costumes:Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween
Chipotle offers deal on smoked brisket orders
Chipotle said it will offer a $0 delivery fee on all smoked brisket orders placed through the Chipotle app and website from Thursday, Sept. 12 through Sunday, Sept. 29 in the U.S. and Canada.
Orders must include at least one entrée with smoked brisket to qualify, the company said, and deliveries and redemptions are subject to availability. The offer is also not valid on orders placed via third-party delivery platforms.
Chipotle collabs with Spirit Halloween on first-ever costume line
Meanwhile, ahead of spooky season, Chipotle is dropping its first ever Halloween costume collection with Spirit Halloween.
The collection has made a Chipotle napkin, fork, water cup, burrito and to-go bag all wearable. It was inspired by a social media tradition in which users come up with off-the-wall costume ideas and share them online. Most, if not all, of these costume ideas are "packed" in a Spirit Halloween bag to give it an air of authenticity, according to a company news release.
Chipotle hopped on the bandwagon then, creating a mockup of a fork and napkin costume to engage with customers.
Now, the two brands are working together to "reawaken" the memes with the costume collection, which will be available until supplies last. Chipotle's water cup, burrito and to-go cup are the latest additions to the costume lineup.
Chipotle took to X on Monday to tease the "Boorito" collection over the last week, sharing a couple of posts to get customers excited about the meme-inspired costumes.
"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chipotle spokesperson Chris Brandt said in a statement. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."
Spirit Halloween is "beyond thrilled" to be working with Chipotle to bring some of the creations to life, Kym Sarkos, Spirit Halloween's executive vice president, said in a statement.
Chipotle's Halloween costumes will be available for purchase online and sold at select Spirit Halloween retail locations in Chicago, Denver, New Jersey, Los Angeles, New York and Egg Harbor Township, New Jersey, while supplies last.
The bodysuits, available in adult small to XL, are all sold separately, and they retail for $39.99 in the U.S. and Canada.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (6859)
Related
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- Kroy Biermann Files for Divorce From Kim Zolciak Less Than 2 Months After Reconciling
- Billy McFarland went to prison for Fyre Fest. Are his plans for a reboot legal?
- Jennifer Lopez Debuts Blonde Highlights in Must-See Transformation
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Chinese man rides jet ski nearly 200 miles in bid to smuggle himself into South Korea, authorities say
- Current mortgage rates are the highest they've been since 2001. Is there an end in sight?
- 'And Just Like That...' finale review: Season 2 ends with bizarre Kim Cattrall cameo
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- The Morning Show Season 3 Trailer Unveils Dramatic Shakeups and Takedowns
Ranking
- Former Syrian official arrested in California who oversaw prison charged with torture
- MLB's toughest division has undergone radical makeover with Yankees, Red Sox out of power
- BTK serial killer is in the news again. Here’s why and some background about his case
- California doctor lauded for COVID testing work pleads guilty to selling misbranded cosmetic drugs
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Visitors to Lincoln Memorial say America has its flaws but see gains made since March on Washington
- Idaho Murder Case: Why Bryan Kohberger’s Trial Is No Longer Scheduled for October Date
- This Mexican restaurant has been around nearly 100 years. Here's how Rosita's Place endures.
Recommendation
What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
Subway sold to Arby's and Dunkin' owner Roark Capital
A Trump supporter indicted in Georgia is also charged with assaulting an FBI agent in Maryland
Tim McGraw is firm in his beliefs and love of his family: 'I stand for what I stand for'
Retirement planning: 3 crucial moves everyone should make before 2025
Current mortgage rates are the highest they've been since 2001. Is there an end in sight?
Alex Murdaugh friend pleads guilty to helping steal from dead maid’s family
Recreational fishing for greater amberjack closes in Gulf as catch limits are met