Current:Home > InvestBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -FutureFinance
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
View
Date:2025-04-16 01:32:16
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (9)
Related
- Sam Taylor
- Pompeii’s ancient art of textile dyeing is revived to show another side of life before eruption
- Looking for stock picks in 2024? These three tech stocks could bring the best returns.
- Kourtney Kardashian Shares Message on Postpartum Healing After Welcoming Son Rocky With Travis Barker
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- See Meghan Markle Return to Acting for Coffee Campaign
- New York sues SiriusXM, accusing company of making it deliberately hard to cancel subscriptions
- Corn syrup is in just about everything we eat. How bad is it?
- Skins Game to make return to Thanksgiving week with a modern look
- Victim of Green River serial killer identified after 4 decades as teen girl who ran away from home
Ranking
- 2025 'Doomsday Clock': This is how close we are to self
- Two railroad crossings are temporarily closed in Texas. Will there be a significant impact on trade?
- An author gets in way over his head in 'American Fiction'
- EU countries agree on compromise for overhaul of bloc’s fiscal rules
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- Andrew Haigh on the collapsing times and unhealed wounds of his ghost story ‘All of Us Strangers’
- Congo’s presidential vote is extended as delays and smudged ballots lead to fears about credibility
- 5 more boats packed with refugees approach Indonesia’s shores, air force says
Recommendation
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
ICHCOIN Trading Center: Cryptocurrency value stabilizer
5 more boats packed with refugees approach Indonesia’s shores, air force says
Wisconsin man sentenced for causing creation and distribution of video showing monkey being tortured
Meta donates $1 million to Trump’s inauguration fund
Airman killed in Osprey crash remembered as a leader and friend to many
Land of the free, home of the inefficient: appliance standards as culture war target
Tweens used to hate showers. Now, they're taking over Sephora